Bigger. Fatter. Gypsier. Wronger?

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This is Channel 4's latest advertising campaign for series two of their hugely successful show 'My Big Fat Gypsy Wedding'. Channel 4 may argue that their show helps breaks down stereotypes about travelling people, many would argue it simply reinforces them, but for me the use of an image of a child with the tagline 'Bigger. Fatter. Gyspier' is a grossly irresponsible.

What will the child's classmates make of the widespread poster campaign? Is the child featured in the show or is he a model? Does it make a difference?

I'd love to know what people think. I'd love it even more if Channel 4 explained themselves.